By: Jennifer Kremer on Adobe.com
Twisted, dark and awesome. Three words that describe the work of the creative team and visual artists that make up McFarland & Pecci. Still relatively new Creative Cloud
members, these fellas have wasted no time utilizing the broad range of
tools and programs to create one-of-a-kind work. A documentary film for
well-known “metal core” band, Killswitch Engage? They’ve done it. High concept cover art for the Boston Phoenix? Sure. See what we mean about twisted, dark and awesome?
We engaged in a lightning round Q&A session with them to get more
details on why Creative Cloud works for them. The diverse amount of
products offered, the seamless syncing, constant updates, and bug fixes
are just a few reasons why this duo takes creativity to a whole new
level.
Adobe: Describe a project you are currently working on or have completed with Creative Cloud.
Pecci: We signed up for Creative Cloud a few months ago and jumped right into a few projects with Premiere Pro, After Effects, and Photoshop.
McFarland & Pecci is a creative team of directors and visual
artists. We create everything from high concept photo shoots to feature
films and documentaries. The past few months have kept us busy in
post-production on the new Killswitch Engage documentary called “New Awakening”, the new music video for CZARFACE featuring Inspectah Deck from Wu-Tang, one of the final high concept covers for the Boston Phoenix, and an upcoming ”double secret” comic book film.
What was your inspiration behind the project?
We love to tell stories, and we tend to be drawn to darker subject
matter and artists that are obsessed with their craft. The film on
Killswitch Engage was a fun project that allowed us to focus on the guys
as a family unit and we kept our gear tight and our crew small. The
CZARFACE video is deeply rooted in our love for Grindhouse flicks and Shaw Brothers films, and the ‘End of the World’ photo shoot was completely influenced by the epic magic of Michael Bay!
How has the Creative Cloud changed your creative workflow?
We switched to Premiere Pro to simplify our workflow. Plain and simple. We shot CZARFACE with the RED EPIC in 5K with Hawk anamorphic lenses.
The piece required a lot of compositing in After Effects and color
grading. The fact that I could bring the raw files right into my
timeline and directly export to After Effects made our lives so much
easier. A competitor’s program has really dropped the ball when it comes
to professional editing these days so we were looking for a smart move.
Just the time saved by not having to transcode footage from the RED
and/or DSLRs was enough of a reason to make the jump to Premiere Pro.
What tools specific to Creative Cloud enable you to work more efficiently?
As mentioned earlier, all the new benefits of Premier Pro were our
big draw in the video side of things, but the new version of Photoshop
and its retouching tools and amazing smart layers really helped us
composite these giant “End of the World” files. We have always been
Adobe fans in one way or another, but having it all in one spot really
helps us. The cloud helps us keep both systems identical in our edit
bays, and the constant updates have fixed a lot of software bugs
already.
Describe your style of work in three words
Really F$#Kin Awesome!
Fill in the blank: I couldn’t create without _________.
Our twisted minds and the tools that can keep up with them.
What advice would you give to an individual who is considering Creative Cloud?
If you are a video editor, make the jump to Premier Pro. Just do it.
Creative Cloud is the smart choice; you sign up and download everything
you need. It even runs on two systems. Makes having a post house a lot
easier.