By Alice on My Modern Met

A few days after we wrote about Jamie Beck and Kevin Burg's gorgeous, cinematic gifs, we received an unexpected email. It was from Mike Pecci who said someone had shared our cinematic gifs link with him and that he was "in shock!" As he explains, "This was a theory I have been working on for a few years now, and 'Bam!' these guys are doing the same thing! Insane!" Rather than beating himself up about the fact that he didn't release his gifs first, Pecci was happy for Beck and Burg's success. "My friend asked me if I was sore about not breaking them first," he says, "and I said hell no man! It’s all about the photography!" (How can you not love that?)

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After about two years in development, Pecci just released his very own set of gifs he calls Living Images. "They are more than gifs," he tells us, "they are high definition images that can fill your screen and high concept poses and actions the really make you stop and stare. We are using all sorts of cutting-edge technology, and working hard with the new HTML5 testing a new technique that hasn’t been done yet. Really cool stuff." (We agree!)

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