Directed by McFarland & Pecci | Written by Rick Frisiello | Produced by Woven

This short film was designed to assign value to moments and remind the viewer in a very immersive and vivid way that photographs and video capture an ephemeral glimmer in time and personal history that is otherwise forever lost. We illustrate the idea that photos are not just images, but they are records of unique, often complex circumstances, experiences and emotions - and this is why they are priceless.