Creating a music video for a national act is one of the most intense tasks for a modern day filmmaker. Sure, the tools are more affordable, but declining budgets and insane turnaround times can turn your production into a sprint.
All too often in our business, we are thrust into a job in which we either have no time for or cannot afford lighting tests. I find that these gigs force me to fall back on my old tricks and techniques. This can lead to the dangerous place of shooting stuff that all looks the same.
Strap yourself in, and get ready for a really dorky article on lighting. I promise to get only slightly technical and hopefully open your eyes to the amazing differences you get from the various options available to both motion and still photography.