Directed by award-winning director and photographer Mike Pecci, “In the Hunt” plays with expectations, showing how a real man who exemplifies the Ball & Buck lifestyle out in the field might find himself hunted elsewhere.

“In the Hunt” stars Jesse Leach, lead singer of American metalcore band Killswitch Engage, and Maxim model/designer Minji Cho. It was inspired in part by William Claxton’s iconic photograph of Steve McQueen eating, and in part by hunting poetry. “It’s kind of a hunted-becomes-hunter tale,” says writer Rich Tseng. “A man who’s comfortable in his style and who he is exudes that everywhere, even with something as mundane as eating.” For Pecci, “looking good is about throwing quality clothes together simply, and just filling your closet with stuff that can be just tossed on with no effort.”